Analytics & Visualization

I bridge the gap between business leadership and technical teams, helping organizations implement reporting, analytics and metrics that drive their operational processes to support their strategic goals.  Although not a software engineer, I’m comfortable navigating technical conversations, can get hands on with SQL when needed and can build advanced visualizations in dashboards (usually in Tableau) that identify key business drivers. I’ve spent my career partnering with business users, engineering, analytics and data science teams to define requirements, envision the roadmap, and build the data pipelines required for business intelligence and reporting ecosystems. My value is in balancing the theory of data capabilities with operational realities.  I maintain a product-management mindset focused on adoption, usability, and ultimately, business impact. I recognize that the promise of analytics can only be fully realized via processes, behaviors, and a company culture that is committed to data-driven management. 

(Tableau portfolio examples can be found on Tableau Public or demo-ed upon request.)

Services

Business Data & Analytics Strategy

  • High level planning of analytics strategy

  • Translate executive/business goals into measurable KPIs

  • Align analytics initiatives to operational and financial goals

  • Develop roadmaps and data improvement plans

  • Structure ambiguous business problems into concrete workstreams

Data & Analytics Product Owner

  • Own and deliver analytics/data platform roadmaps

  • Prioritize analytics backlogs and stakeholder requests from Finance, Operations, Sales and Marketing

  • Translate business requirements into technical specifications

  • Negotiate semantic definitions for clean, governed data and metric consistency

  • Matching Business Intelligence and reporting tools to business analyst skill sets

  • Manage the build of data pipelines from ingestion into data warehouse (Snowflake) into curated datasets feeding a variety of BI tools.  

  • Shepherding analytics from ad hoc disparate reporting to unified automated and stable product

Management Decision Support & Data Storytelling

  • Connect data insights to operational and strategic actions

  • Translate findings into executive-level recommendations

  • Create dashboards optimized for management decision-making

  • Communicate technical concepts to non-technical stakeholders

  • Define KPIs to translate business drivers into measurable operational indicators with clean/governed data

  • Design and develop KPI dashboards

  • Translate ambiguous business problems into observable data

Hands-On Business Intelligence & Visualization Development

  • Create advanced Tableau dashboards

  • Leverage Tableau Prep for data cleaning 

  • Manage Tableau Cloud environment (users, datasources, reports, settings)

  • Maintain dashboard organization and discoverability

  • Build operational reporting automated notifications

  • Identify strategic business opportunities, review pricing strategies, etc via complex, repeatable analysis

  • Leverage SQL in Metabase and Looker/Google Studio for data browsing and ad hoc data investigations

Team Leadership and Organizational Enablement

  • Lead and mentor analytics staff

  • Establish analytics best practices and standards

  • Coach analysts on data literacy, reporting solutions and BI adoption

  • Build cross-department partnerships

  • Develop visualization best practices and training material

Systems Experience

  • Analytics/BI: Tableau, Looker/Google Studio, Metabase

  • CRM: Salesforce, Hubspot

Other skills

  • Sustainability Management

  • Software Project Management

  • Managerial Accounting (liaison between Finance and Operations/Engineering)

  • Operations Special Projects